Privacy Policy

Human Behavior ("Human Behavior," "we," "us," or "our") provides product analytics, session replay, and AI agent tools at https://www.humanbehavior.co. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

By using our services, you agree to this policy. If you do not agree, do not use the services.

Depending on how you use Human Behavior, we may collect:

• Account information such as name, email address, and authentication details when you sign up or sign in.
• Product and usage data from websites or apps that install our SDK, including session activity, events, and related diagnostics, subject to customer configuration and privacy controls.
• Communications you send us, such as support requests to founders@humanbehavior.co.
• Mobile phone numbers you voluntarily provide for SMS verification and optional transactional notifications, as described below.

If you add a phone number in Settings → Connections → Your phone, we use that number to send transactional SMS only: one-time verification codes and, if you enable SMS on an agent, optional agent or account notifications you request in-product.

Your mobile information will not be sold or shared with third parties for promotional or marketing purposes.

We do not use your mobile number for marketing SMS. Message frequency varies based on verification requests and notifications you enable. Message and data rates may apply. Reply HELP for help or STOP to cancel. You can also remove your number in account settings.

Completing phone verification confirms consent to receive these transactional messages. Consent is not a condition of purchasing any goods or services.

We use personal information to:

• Provide, operate, secure, and improve the Human Behavior service.
• Authenticate users and send verification or account-related messages.
• Communicate about the product, including support responses.
• Comply with law and enforce our Terms of Service.

We may share information with service providers that help us operate the product (for example, hosting, authentication, and SMS delivery providers), solely to provide those services on our behalf. We may also share information if required by law, to protect rights and safety, or in connection with a merger, acquisition, or asset sale.

Every provider that processes personal data on our behalf is listed on our Subprocessors page, along with what it is used for and what data it handles.

We do not sell personal information. As stated above, mobile information is not sold or shared with third parties for promotional or marketing purposes.

While your account is active, we retain information for as long as needed to provide the service, meet legal obligations, resolve disputes, and enforce agreements.

When you delete your account, we keep the data of projects you were the only member of for 90 days so that the deletion can be reversed if you change your mind. At the end of that period we permanently delete it from Human Behavior's systems, including our databases, analytics store, and session recording storage. We email you when the deletion is scheduled and tell you the date the data will be removed. Projects you shared with other members are not deleted; they remain with the other members.

Deleting an individual project in the dashboard, or asking us to delete data, starts permanent deletion right away rather than 90 days later.

Deleted data may persist in encrypted backups and snapshots of our databases for a limited period until those backups expire on their own rotation schedule, after which it is gone from backups as well. Service providers that process data on our behalf (for example infrastructure, billing, email, and AI model providers) delete their copies on their own retention schedules, which we do not control. We may also retain records we are required to keep by law, such as invoices and tax records, and information needed to resolve a dispute.

We use administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is completely secure.

• Update or remove your phone number in Settings → Connections → Your phone.
• Text STOP to opt out of SMS, or HELP for assistance.
• Contact founders@humanbehavior.co for access, correction, or deletion requests.

We may update this Privacy Policy from time to time. We will post the updated policy on this page and revise the "Last updated" date. Continued use of the service after changes means you accept the updated policy.

Human Behavior
Email: founders@humanbehavior.co
Website: https://www.humanbehavior.co